🤝 Salespublished 2w ago
How a simple warm drink makes clients perceive you as generous
Physical sensations leak directly into interpersonal judgments. In a classic experiment led by Lawrence Williams and John Bargh, participants who briefly held a cup of hot coffee before an interaction judged a target person as significantly warmer, more generous, and more caring than those who held iced coffee. Physical warmth activates the insula, priming feelings of social trust before you even utter your opening sales pitch.
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